We help plumbers, HVAC companies, electricians, and roofers get found, trusted, and chosen through expert Google Business Profile management and social media marketing — and we only work with one contractor per trade per territory.
When someone searches 'plumber near me' or 'AC repair in [your city],' they don’t dig through pages of results. They call the businesses that show up at the top.
If your Google Business Profile is half-finished or hasn’t been touched in months, homeowners assume you’re not paying attention or out of business.
Old posts and outdated photos send the wrong message. People trust businesses that look active, busy, and involved.
Even if you do better work, the company with cleaner profiles, better reviews, and fresher content often gets the first call.
We don’t guess. We build systems based on how homeowners actually behave today.
Of people who search on their smartphones for something nearby visit a business within 24 hours. If you aren't visible, you don't exist.
Of consumers used Google to evaluate local businesses in 2022. Your profile isn't just a listing; it's your digital storefront.
Google Profiles with photos receive 42% more requests for directions and 35% more clicks. Optimization drives real action.
Homeowners are starting to ask AI for recommendations instead of scrolling through lists. Here is how our system future-proofs your business.
Traditional search gives homeowners a list of 10 options. AI assistants often provide a single, "best" recommendation. Being on the first page isn't enough anymore; you need to be the trusted authority the AI selects, as well.
AI tools like ChatGPT read your Google Business Profile to verify if you are open, licensed, and local. If your profile is incomplete or outdated, AI tools ignore you. We ensure your data is structured for both humans and bots.
AI models prioritize "safe" recommendations to avoid bad advice. High-quality, recent reviews are the primary signal of safety. Our reputation management builds the trust signals required for AI to recommend you.
Most agencies try to sign everyone in town. We do the opposite.
| Feature | Generalist Agency | GPW Marketing Group |
|---|---|---|
| Works with your competitors? | Yes (Signs everyone) | No (Territory Lock) |
| Industry Knowledge | General (Restaurants, Law, etc.) | Specialist (Trades Only) |
| Communication | Support Tickets (24-48hr delay) | Direct Text & Phone Access |
| Contracts | 6-12 Month Locked | Month-to-Month |
| Focus | "Vanity Metrics" (Likes) | Calls & Reviews |
We verify if your territory is open. If it is, we do a deep audit of your current Google ranking and fix the immediate errors.
We overhaul your Google profile with keywords and photos, and start the social media engine to show homeowners you are active.
We lock your territory so no other competitor can hire us. Then we run review campaigns to push you to the top of the map pack.
Specialized marketing for the four core trades.
Most agencies hide behind a wall of testimonials from businesses you don't know in cities you've never been to. We think that’s lazy.
"Your market is unique, your competitors are local, and your strategy should be, too. We don't ask you to trust what we did for someone else. We ask you to trust what we found in your backyard."
Request Your Live Territory AuditWe are based in Fitchburg and specialize in the New England market (MA, NH, VT, ME, RI, CT), we cater specifically to the core trades (plumbers, electricians, HVAC technicians, roofers). However, as a digital-first agency, we can work with clients anywhere in the world. Whether you are down the street or overseas, we can help you grow.
We specialize in Google Business Profile optimization, social media management, and reputation/review management. We focus on these because they are the most effective ways for local trades to build trust and get calls without wasting money on ads.
Yes. We provide a complimentary initial strategy session to review your current online presence. This isn't a sales pitch—it's a look at your business to identify where your biggest opportunities are before you commit to spending a dime.
It means we will not work with any other business in your specific trade (plumber, HVAC, electrician, roofer) within the service area you define, as long as you are a Gold Partner.
No. All our plans are month-to-month. We believe our results, not a piece of paper, should be the reason you stay.
Very little. We need an initial 15-30 minute introductory call to understand your services and define your needs. After that, we handle the heavy lifting.
